Well, if you didn't, here's a quick fact. "on Oct. 3. During the debates, President Obama referred to his deceased grandmother who had helped raise him."
This one comment, which in the grand scheme of things doesn't really amount to much when it comes to a debate for who will become the President of the US of A, could be the downfall for a certain company.
There have been some major tweet debacles as of late. Such as the clothing store that used the fact the word Aurora was trending on twitter to try and advertise their product. More on that story here. What they failed to realize was that it was trending because there was a massive shooting. Maybe they should have seen why the word was trending and read some of the tweets coming out first, before making this PR faux pa.
However, this next company doesn't really have an excuse. I am pretty sure there isn't anything to defend tweeting "Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president."
Ouch! Talk about harsh, insensitive, and great way to ruin the reputation of your company. KitchenAid, the company responsible for this tweet, is going to have to have some major clean up to do after this mess. The company sent out an apology tweet after major complaints, but this really shouldn't have happened in the first place.
Apparently, an employee of KitchenAid accidentally tweeted onto the companies account instead of his own.
Two things. One, the fact that the employee could not tell his own twitter background from his own seems fishy to me. If he or she is that oblivious to detail, they probably shouldn't have a job involving the brand and reputation of a company.
Two, it is super important to remember to keep your personal and professional twitter responsibilities separate! Even as a student I've already encountered this problem. We have a twitter for our Relay for Life on campus, and sometimes the person in charge will tweet something they meant to tweet on their own account. Now, it hasn't been as bad as this. Usually it is something like "I have too much homework" or something. Still, it is important to keep track of all your social media. Have a list of all your accounts and passwords, and remember to LOG OUT every time you use one. That way there will be less risk of posting something in the wrong location.
As a final word of caution, look before you tweet!!!
0 comments:
Post a Comment