Now, Paranormal Activity did something interesting and unique by asking fans of the trailer to request the movie be played in theaters near them. It made it seem like the movie wouldn't come if they didn't do something themselves, but that wasn't really the case.
However, the documentary style horror film isn't really new.
The first one to do something with viral marketing was the one and only, Blair Witch Project.
The movie was low budget, but became super popular. The marketing made the movie feel real by showing a trailer making the movie seem like a real live documentary and creating a website to back up the legend.
This movie didn't need Facebook or Twitter either. Well, because they didn't exist at this point.
Instead they went to message boards and spread the rumors by word of mouth themselves. It was really smart.
Nowadays, if something doesn't have a website, twitter, Facebook, and YouTube page then it's not advertising enough. So, even that isn't enough even more.
I think someone needs to come up with more interesting ways to use social media for advertising movies.
The closest thing I've found was the promotions for Pottermore that had the count down on YouTube. That was awesome because the trees and owls were all coming out of the screen. It got everyone really hyped.
So, when you see some cool advertising, make sure to do some digging to see if someone else had the idea first. It's always good to tip your hat to the original.
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