Twinkies. They’re Supposed to Last Forever

That's right folks. It is a sad sad day when your favorite sweet brand is closing. Not that I'm actually into Hostess all that much, but a lot of people out there are!

I'm sure you've all heard by now...but Hostess has gone bankrupt and is in the process of shutting down all its operations. Don't believe me? Just look at their website.

It's amazing how a brand that is 82 years old could just be disappearing. Maybe the higher ups should have been a little nicer to the worker bees and the other companies they were working with.

Well, it's not all bad. Though a lot of people are losing their jobs, look on the bright side, Hostess has a whole line of people just waiting to buy their assets including everything from brands such as Ding Dongs and Twinkies to baking equipment and real estate. So the snack caked will continue to live on, just under a different brand name. They shall still be known and Twinkies or Ho-hos. Rest easy sweets fans. 

Some other good news for the failing company was reported in the Los Angeles Times.

"..won approval Thursday from a federal bankruptcy judge to give as much as $1.75 million in bonuses to its executives. The money is intended as an incentive for 19 top-level managers to remain with the Twinkies and Ding Dongs maker to oversee its liquidation. The payouts will be granted only if managers "achieve a set of specific tasks and goals within a specified time frame that are designed to speed and lower the cost of the wind-down, Hostess spokesman Lance Ignon said."

Great, so the guys that you are apparently blaming for making unions angry at your company, get to keep their jobs for a while longer and get a bonus to boot. That's good news for them then.

My question is, what is the point in keeping up all the "positive" PR when your company is failing anyway? Oh, well we have plenty of buyers and everything is going dandy with shutting down our factories. Um, yeah. Because you have gone bankrupt. The only reason I can think to keep up the news is to keep buyers interested. No one wants a spoiled sweet, so make sure it's still good.

Though at this point I feel like the sweets have outgrown the overarching brand. They would probably sell weather or not Hostess itself had a good reputation, but that's just my opinion.

Anyway, if you want the snack, better stock up. The transfer and selling of all their assets could take over a year, and I don't care who says Twinkies can last forever, I am not eating year old sweet cakes. That's just gross. 

So I advise my readers to find another dessert for now, or maybe go the healthier root and eat a sweet apple!