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Tuesday, October 9, 2012

Electing to use PR

Welcome back all the voters and non-voters tuning in.

Well, elections are coming up and tensions are high, but that's not stopping people from marketing their products. People are taking the presidential election fever and using it to their advantage....or disadvantage.

First up in the election circus is Pizza Hut. They are offering pizza for life to anyone who asks the Presidential candidates if they like sausage or pepperoni on their pizza. This will be done on the October 16th debate that will be set up in a "Town Meeting" style. This will allow audience members to ask the presidential candidates questions themselves. The subjects are domestic and foreign policy.

How does pizza figure into that exactly? In this day and age I don't think anyone should be trying to make the Presidential election silly, which is exactly what Pizza Hut is doing. This question has no reason to be asked during the debate. If someone really does ask it, I will probably be a little upset. Taking time away from them for a stupid marketing ploy is, in my opinion, ridiculous and inappropriate. I am all for promoting your product along with the election, but not at the cost of bringing down the level of seriousness that should be incorporated with electing the president of our country.

Another company poking fun at the election is Jet Blue airlines. They are offering to give away over 1,000 flights to voters who have their candidates lose in the election, so they can "escape" the country.

Once again, I am glad they are taking interest in the election, and they are definitely not as bad as my previous example. However, something just doesn't sit well with me that they are joking about people escaping from our country. I will not post my political views here, but I believe both candidates have there good and bad points. No matter which is elected, they will both do their best to to do what they feel is right for our country. So, to mock that by saying that all the sore losers that don't get their candidate can just run away, is insulting. If someone is that upset over the election, or feels that strongly, they should either get more people to vote, or stage a protest. I understand that I may be taking this a bit seriously, and it's supposed to be poking fun, but I feel like some things need to be taken seriously. We joke about a lot of things in this country, but sometimes joking must be put aside. If you are only joking about who is going to lead our country to make a profit, then I won't be jumping at the chance to buy your pizza or a plane ticket from you.

Finally, "Cabbage Patch Kids maker JAKKS Pacific will be auctioning on eBay, via a fundraiser for Rock the Vote, a line of dolls that look like the two candidates — and their VPs. (There's also a Michelle Obama doll.)"

Rock the vote is an initiative to get the younger generation to register and vote.

That's why, this is probably the only marketing strategy that doesn't make me irritated. Are they trying to get money? Yes, but they are raising it for a cause that is trying to get people to really participate in our countries election process. I feel like that's a pretty good cause.

So, weather you think these are funny, silly, or absurd, there still will always be election style marketing around the Presidential elections.




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